The research behind Drop 01

Before satellite navigation, before support convoys, the Paris-Dakar rally was a test of raw endurance across thousands of kilometres of Sahara. Factory teams ran liveries that were part sponsorship, part survival gear, hand-finished for a race that did not forgive mistakes.

Before satellite navigation, before support convoys, the Paris-Dakar rally was a test of raw endurance across thousands of kilometres of Sahara. Factory teams ran liveries that were part sponsorship, part survival gear, hand-finished for a race that did not forgive mistakes.